# MobiRetarget

> MobiRetarget is a mobile app retargeting company with its own mobile demand-side platform (DSP). It brings lapsed app users back to a paying screen with personalised ads and deep links, bought in real time across in-app exchanges, mediation and direct publishers, and synced to social, search, mobile web and owned channels. Results are measured against holdout groups.

Key facts:
- Company: MobiRetarget, operated by Drive Audience LLC, San Diego, California, United States
- What it sells: mobile app retargeting (re-engagement, win-back, cart recovery, cross-promotion) and retargeting demand for app publishers
- Technology: its own DSP and real-time bidder (OpenRTB 2.6), audience segmentation by recency and value, dynamic creative from product feeds, deep links and deferred deep links, incrementality measurement with holdouts
- Channels: in-app exchanges, direct publisher network (SDK and mediation), rewarded and playable game inventory, mobile web to app, social and search audience sync, push and email through the client's engagement tool
- Standards: OpenRTB 2.6, Prebid, app-ads.txt, sellers.json, SupplyChain object, IAB TCF, Global Privacy Platform
- Brands it runs campaigns for: Trendyol, Gojek, AliExpress, Naranja X, LINE WEBTOON, Playtika, Electronic Arts, Voodoo, Devsisters, Just Eat Takeaway, McDonald's, Wallapop, JULO, Swiggy, Tokopedia, Nexon, ZALORA, Rovio, DHgate, Bagelcode, Belka Games, LightInTheBox, Candivore, Pizza Hut, Nykaa, Joom, Trip.com, Omio, Reserved, ZiMAD
- Contact: https://mobiretarget.com/contact/ (sales and partnerships), privacy@mobiretarget.com (privacy)

## Product

- [Platform: audiences, bidder, creative](https://mobiretarget.com/platform/): One platform for retargeting audiences, real-time bidding, dynamic creative and incrementality measurement across in-app inventory.
- [Audiences: high-intent retargeting segments](https://mobiretarget.com/platform/audiences/): Build retargeting audiences from your first-party app events by lifecycle, behaviour and predicted LTV, with suppression applied before every bid.
- [Real-time bidder for in-app retargeting](https://mobiretarget.com/platform/bidder/): Value-based real-time bidding that prices every in-app impression by predicted return, with pacing, frequency capping and brand suitability controls.
- [Dynamic creatives and deep links for apps](https://mobiretarget.com/platform/creative/): Dynamic creative optimisation from your product feed, deep links and deferred deep links, plus sequencing and testing that convert returning app users.
- [Incrementality measurement for retargeting](https://mobiretarget.com/platform/measurement/): Randomised holdout testing, MMP attribution side by side, SKAN and AdAttributionKit support, and reporting down to app level.
- [In-app ad formats for app retargeting](https://mobiretarget.com/platform/formats/): Banner, native, interstitial, rewarded video, playable and video formats, built for re-engagement and matched to the user lifecycle stage.
- [Integrations: MMPs, feeds and exchanges](https://mobiretarget.com/platform/integrations/): Connect MobiRetarget to your MMP, server events, product feed, mediation, exchanges and consent platform. Most setups need no new SDK.
- [Mobile DSP built for app retargeting](https://mobiretarget.com/dsp/): MobiRetarget DSP buys in-app exchange, mediation and direct supply in real time, and syncs the same audiences to social, search, mobile web and owned channels.

## Who it is for

- [For advertisers: win back lapsed app users](https://mobiretarget.com/advertisers/): Re-engage lapsed app users and grow LTV on performance terms. Set KPI targets, caps and suppression, and pay on CPA, CPM or cost per re-engagement.
- [For publishers: retargeting demand for apps](https://mobiretarget.com/publishers/): Add retargeting demand to your in-app inventory for higher eCPMs and fill. Keep control of floors, categories and advertiser blocks.
- [Retargeting strategies by app vertical](https://mobiretarget.com/industries/): Mobile retargeting strategies tuned to shopping, gaming, fintech, food delivery, travel, streaming and fitness apps, with the key event and KPI for each.

## Use cases

- [Mobile retargeting use cases by stage](https://mobiretarget.com/use-cases/): Re-engagement, win-back, cart recovery and cross-promotion campaigns, with guidance on which retargeting use case to launch first.
- [Re-engagement campaigns for lapsed app users](https://mobiretarget.com/use-cases/re-engagement/): Bring inactive app users back before they churn with timed in-app ads, deep links to the right screen and incrementality measurement.
- [Win-back campaigns for uninstalled app users](https://mobiretarget.com/use-cases/win-back/): Win back churned and uninstalled users with reinstall campaigns, deferred deep links that restore progress and value-based bidding.
- [Cart recovery for abandoned carts](https://mobiretarget.com/use-cases/cart-recovery/): Recover abandoned carts, bookings and sign-ups with dynamic ads, live price and stock, and deep links straight to checkout.
- [Cross-promotion campaigns for app portfolios](https://mobiretarget.com/use-cases/cross-promotion/): Grow your whole app portfolio by cross-promoting to users you already have, with first-party audiences and portfolio-level lift measurement.

## Trust, privacy and quality

- [Privacy-first retargeting: ATT, TCF, GPP](https://mobiretarget.com/privacy-and-identity/): Retargeting that respects every platform signal. How MobiRetarget works with ATT, the Android advertising ID, TCF and GPP, and what we never target.
- [Traffic quality, fraud and brand safety](https://mobiretarget.com/quality/): How MobiRetarget keeps in-app retargeting clean: pre-bid and post-bid invalid traffic filtering, app-level controls and brand safety rules.
- [Trust centre: security, privacy and standards](https://mobiretarget.com/trust/): The standing commitments, security, compliance, data handling and transparency pages MobiRetarget publishes for advertisers, publishers and procurement teams.
- [Security: how we protect platform data](https://mobiretarget.com/trust/security/): The security principles MobiRetarget works to, what data we do not hold, and how to report a vulnerability responsibly.
- [Compliance and standards](https://mobiretarget.com/trust/compliance/): How the MobiRetarget platform responds to GDPR, CCPA, COPPA, Apple ATT and Android advertising ID rules, and which open standards it supports.
- [Data handling: what we keep and why](https://mobiretarget.com/trust/data-handling/): What data MobiRetarget touches and never needs, how it is retained and deleted, how sub-processors are managed, and who to contact.
- [Transparency: reporting and supply path](https://mobiretarget.com/trust/transparency/): What advertisers and publishers can see on MobiRetarget, how we are paid, and how we keep the supply chain open to inspection.
- [Opt out of retargeting](https://mobiretarget.com/opt-out/): Turn mobile retargeting off using your device controls, send us your advertising ID for our suppression list, or adjust this website's settings.

## Insights

- [Insights: guides to mobile app retargeting](https://mobiretarget.com/insights/): Guides on incrementality, retargeting windows and retargeting after ATT, plus a glossary of mobile retargeting terms.
- [Incrementality explained in plain terms](https://mobiretarget.com/insights/incrementality-explained/): Why attributed conversions overstate retargeting, how randomised holdouts isolate the effect of ads, and how to read a lift result without common mistakes.
- [Choosing a retargeting recency window](https://mobiretarget.com/insights/recency-windows/): How an app's natural usage cycle sets its retargeting window, how to read the window from the return curve, and how to set frequency and know when to stop.
- [Retargeting after ATT: what works on iOS](https://mobiretarget.com/insights/retargeting-after-att/): What App Tracking Transparency requires, when the IDFA is available, where SKAdNetwork and AdAttributionKit fit, and how to plan iOS and Android retargeting.

## Company

- [About MobiRetarget: the company](https://mobiretarget.com/company/): MobiRetarget helps advertisers re-engage lapsed app users and helps publishers earn more from in-app inventory. One platform serves both sides.
- [Careers: build the retargeting platform](https://mobiretarget.com/careers/): Teams at MobiRetarget: bidding and infrastructure, data science, creative technology, supply partnerships, customer success, and privacy and policy.
- [Brand and press: logos and guidelines](https://mobiretarget.com/brand/): Download the MobiRetarget logo, colours and usage guidelines, and find the contact route for press and analyst questions about the company.
- [Events: meet the MobiRetarget team](https://mobiretarget.com/events/): Meet the MobiRetarget team at the conferences where app marketers and publishers do business. Book a meeting before the show.
- [Contact: book a demo or partner with us](https://mobiretarget.com/contact/): Talk to the MobiRetarget team about re-engaging lapsed app users or adding retargeting demand to your inventory.

## Legal

- [Legal: policies, terms and notices](https://mobiretarget.com/legal/): Privacy policy, terms, cookie policy, opt-out, data processing addendum, ad and supply policies and accessibility statement for MobiRetarget.
- [Privacy policy for site and services](https://mobiretarget.com/privacy/): How MobiRetarget handles personal data on its website and in its mobile advertising services, and the rights people have over it.
- [Website terms of use](https://mobiretarget.com/terms/): The terms that apply when you use mobiretarget.com, operated by Drive Audience LLC, including acceptable use, liability and governing law.
- [Cookie policy and your choices](https://mobiretarget.com/cookies/): The single first-party cookie on the MobiRetarget website, the categories behind it and how to change your choice.
- [Data processing addendum](https://mobiretarget.com/dpa/): How MobiRetarget processes personal data on behalf of advertisers: roles, security measures, sub-processors, transfers and deletion.
- [Ad and supply policies](https://mobiretarget.com/policies/): The rules for ads and inventory on MobiRetarget: what advertisers may promote, what publishers may sell, and how we enforce both.
- [Accessibility statement](https://mobiretarget.com/accessibility/): How MobiRetarget builds its website to be usable by everyone, what we have done, known limits and how to report a problem.

## Optional

- [Full text of every page](https://mobiretarget.com/llms-full.txt): the same pages as plain text, in one file