Fresh produce
House blend coffee
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Salmon sushi boxNext level
Level 27, the clockwork gardenFive lives, full
Higher ROAS
Bid on predicted value, so spend follows the users most likely to purchase again.
For advertisers
Win back lapsedusers and grow LTV.
Bring slipping and dormant users back to your app across premium in-app inventory. Buy on the KPI you report, with results measured against a holdout.
Where retargeting works
The moments your users are open to coming back.
Brands we run campaigns for
Games, marketplaces, delivery, travel and finance apps in every major market.
Works with your MMP
Attribution stays with the measurement partner you already trust. We read its postbacks and report against the same numbers.
Outcomes
Results your growth team reports on.
Re-engaging an existing user typically costs less than acquiring a new one. You get the revenue without raising your UA budget.
Longer LTV
Return users to sessions, purchases and renewals before they churn for good.
Stronger retention
Reach slipping users early and open the app on the screen they left.
What you control
Set the targets and the limits.
Every campaign runs to your KPIs, and the bidder keeps to the rules you set.
- KPI targets for ROAS, CPA or retention by campaign
- Frequency caps held across every exchange
- Suppression of active users and recent buyers
- App allow and block lists by bundle ID
- Budgets by segment, changed at any time
Pricing models
Pay on the outcome you choose.
Pick the model that fits your KPI. Rates are agreed per account.
CPA
Pay when a returning user completes the event you define, such as a purchase or a renewal.
CPM
Pay for impressions delivered, with caps and suppression protecting efficiency.
Cost per re-engagement
Pay when a lapsed user opens your app again after seeing an ad.
How it works
Launch in four steps.
Connect your MMP
Send in-app events through your MMP or server to server.
Build audiences
Choose lifecycle segments, exclusions and a holdout.
Add creative
Share a product feed or templates, then set KPI targets and budgets.
Launch and optimise
Go live in-app and scale what lifts ROAS.
FAQ
What advertisers ask.
Can you reach users who uninstalled?
Yes, where the user has a valid advertising ID and has given consent. A deferred deep link then carries them to the right screen after the reinstall.
What do you need from our app?
A stream of in-app events and deep links for each screen. Most teams already send both to their MMP.
How do we measure incrementality?
A share of each audience is held back and shown nothing. The gap between exposed and holdout users is the lift.
Dynamic creative
Ads built from your catalogue, one for each user.
Each ad carries the product, price and offer that fits the person seeing it. One template, thousands of versions, all on brand.
Get started