Industries

Retargeting strategiestuned to your vertical.

Lapsed means something different in every category. We set the trigger event, message and KPI to match how your users behave.

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Industries

Every category has its own moment to return.

By vertical

The key event, message and KPI for each category.

Shopping

Key event: item added to cart.

Message: the exact item with live price.

KPI: ROAS.

Gaming

Key event: level reached or first purchase.

Message: a reward that resumes the stalled level.

KPI: D7 retention and payer conversion.

Fintech

Key event: application started or account funded.

Message: a plain prompt to finish.

KPI: CPA per funded account.

Food delivery

Key event: order placed.

Message: a favourite dish near mealtime.

KPI: reorder rate.

Travel

Key event: search or booking started.

Message: the route or stay with a current price.

KPI: cost per booking.

Streaming and subscriptions

Key event: trial started or plan viewed.

Message: the next episode or a resume prompt.

KPI: trial to paid conversion.

Health and fitness

Key event: routine started or goal set.

Message: a gentle habit prompt.

KPI: D30 retention.

Regulated categories

Extra review for sensitive verticals.

Finance, health and similar categories go through additional creative and audience review before launch. Ads never reveal or imply a personal condition. Read our advertising policies.

Next

Start with a use case.

Every vertical runs on the same four campaign types.

Explore use cases

How it works

Launch in three steps.

  1. Pick your vertical

    We agree the trigger event and lookback window for your category.

  2. Set the KPI

    Choose ROAS, CPA or retention as the target for each segment.

  3. Launch with a holdout

    Go live and optimise on incremental results.

Get started

Ready to bring your users back?

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