MMP postbacks
Exchanged: install and in-app events, attribution results and link resolution. Build audiences from the events your MMP already records.
Integrations
Plugs into the stackyou already run.
Connect your MMP, server events, product feed and mediation without rebuilding anything. Most setups need no new SDK.
Works with your MMP
Attribution stays with the measurement partner you already trust. We read its postbacks and report against the same numbers.
Integration categories
Six connections, each with a clear job.
Every integration exchanges only what the campaign needs.
Server-to-server events
Exchanged: user events and suppression lists in, segment membership and outcomes back out. Keep the data under your control.
Product feed
Exchanged: item IDs, images, prices, availability and deep link targets. Build dynamic creatives and drop items that sell out.
Mediation
Exchanged: ad requests from publisher apps, bids in reply, formats and floors. Publishers connect through the mediation they already run.
Exchanges
Exchanged: OpenRTB requests and responses, supply chain data and seller declarations. Reach in-app supply and verify who is selling it.
Consent platform
Exchanged: TCF and GPP consent signals on every request. We act only on what each user has allowed.
How it works
Go live in four steps.
Connect your data
Link your MMP or server and send a test event end to end.
Verify events
Check event counts, deep links and segment sizes against your own reporting before any spend.
Prepare creative
Upload your product feed and templates, then set suppression lists and frequency caps.
Launch with a holdout
Go live with incrementality measurement on, and export results to your BI tools by report or API.
Data security. Events are encrypted in transit and at rest, and access is limited to the people who need it. Read the security overview
FAQ
Integration questions.
Do we need to install a new SDK?
Advertisers usually need none, because events come from the MMP or server you already use. Publishers connect through their existing mediation in most cases.
Can we send events server to server?
Yes. Server-to-server delivery of events and segments is supported and keeps the data under your control.
Who can see the data we send?
It is used to build your audiences and report your results. Roles are set out in our data processing terms.
What if our tool is not listed?
Tell us what you run. Many connections use open standards, and we confirm what is supported before you commit.
Get started