New episode
The long game of loyalty41 min, new today
One user record
Audiences, bids and reports read the same profile, so nothing waits for a nightly job.
Platform
One platform forapp retargeting.
Build audiences, bid in real time, assemble creative and measure incremental lift in one workflow. Every result feeds the next decision.
One platform
From the segment to the proven return.
Product areas
Everything a retargeting campaign needs.
Run audiences, bidding, creative and measurement from one workspace. Each area works from the same user record, so a purchase in your app stops spend within moments.
Audiences
Live segments from your first-party events.
ExploreBidder
Real-time bidding that prices every impression by predicted return.
ExploreCreative
Dynamic ads built from your feed with deep links.
ExploreMeasurement
Incremental lift next to MMP attribution.
ExploreFormats
Native, banner, interstitial, rewarded, playable and video.
ExploreIntegrations
MMPs, mediation platforms, exchanges and CDPs.
ExploreOne slot, many outcomes
Fill every ad slot with the right creative.
The same placement serves a different ad to each user, built from what they did last.
- Audiences decide who to reach, build a segment
- Bidder prices the impression, see the bidder
- Creative assembles the ad, see creative
- Measurement proves the lift, see reporting
How data flows
From app event to measured lift.
Events arrive
Your MMP, server or SDK sends sessions, purchases and carts.
Audiences update
Segments refresh and suppression applies at once.
The bidder buys
Matching requests are priced and won across in-app supply.
Lift is reported
Results are compared with a holdout, down to app level.
Why one platform
Fewer tools, cleaner decisions.
One set of rules
Caps, suppression and allow lists apply across every exchange and format.
One view of results
See attributed conversions from your MMP next to incremental lift from a holdout.
Standards and privacy
Consent signals such as ATT, TCF and GPP are read on every bid, restricted categories are never targeted, and users can opt out at any time. Invalid traffic is filtered before and after the bid. See the trust centre for details.
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