Meridian 40 Steel
Programmatic
In-app exchanges
Real-time bidding across the major in-app exchanges and mediation platforms, priced impression by impression.
MobiRetarget DSP
The mobile DSPbuilt to bring users back.
A demand-side platform we build, run and answer for. It sees in-app supply in real time, recognises the users you already acquired, and buys the impressions that bring them back to a paying screen in your app.
How the DSP works
Five decisions, inside every auction.
Each in-app ad request gets an answer before the exchange closes the auction. Most get a polite pass. The ones that reach a user worth bringing back get a price, a creative and a deep link.
Listen
Bid requests arrive from exchanges, mediation and direct publishers over OpenRTB, with consent signals attached.
Recognise
The device is matched against your live audiences. Users who converted today are suppressed.
Price
Predicted value against your ROAS or CPA target sets the bid, inside the caps you set.
Deliver
The winning bid returns a creative built for this user and a deep link to the right screen.
Learn
Every return, purchase and holdout result flows back and sharpens the next price.
Channels
Every route back to your app.
Switch on the channels that fit your plan. They share one audience, one frequency count and one report, so a user sees one story and you see one number.
Direct supply
Publisher network
Apps that work with us directly through SDK and mediation, with shorter supply paths and placements reserved for retargeting.
Games
Rewarded and playable
Rewarded video, interstitials and playable ads inside games, where attention is full and the player chose to watch.
Audience sync
Social and search
The same consented segments sent to the large social and search platforms as custom audiences, refreshed every day.
Web to app
Mobile web
People who browse your mobile site are shown the app view of what they looked at, and a deferred deep link carries them there.
Owned channels
Push and email
Segments pushed into your engagement tool, so your own messages reach the users paid media is already warming up.
Supply
Know where every impression ran.
Every impression is reported with its app, exchange and supply path. Sellers are checked against app-ads.txt and sellers.json before a bid is placed, so the money goes to the app that showed the ad.
- App-level reporting for every impression and every return
- Shortest paths first when the same impression arrives twice
- Your lists of allowed and blocked apps, applied before pricing
Controls
Your rules, applied before any bid.
Targets
ROAS or CPA goals per campaign, per segment, per market.
Bid caps
A ceiling for every segment that the DSP never crosses.
Frequency
Caps by hour, day and week, counted once across every channel.
Dayparting
Spend weighted to the hours each user usually opens your app.
Markets
Country, region and city, with local currency and language.
Devices
Operating system, version, connection and device class.
Suitability
Content categories, app lists and age ratings you approve.
Suppression
Converters and active users removed in near real time.
Questions
What buyers ask about the DSP.
Is the DSP your own technology?
Yes. We build and operate the bidder, the audience store and the reporting ourselves, which is why we can price for return rather than for volume.
Can we run the DSP self-serve?
Most teams start managed, with our team running campaigns against their targets. Dashboard access comes with every account.
Do we need to change our measurement partner?
No. Returns and purchases are counted by the mobile measurement partner you already use, and we report against the same numbers.
How fast can we launch?
Once events are flowing and deep links are tested, a campaign can go live. Your account team gives you the launch plan at kickoff.
Get started