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Use it for steady, low-cost reminders to users who have just slipped. It builds frequency and asks for little attention.
Ad formats
Every in-app ad format,built for re-engagement.
Run banner, native, interstitial, rewarded video, playable and video from one template and one bidder. Match the format to how long each user has been gone.
The formats
Six formats, each with a job.
Native
Use it for product and offer reminders in feeds. It matches the app around it, so it reads as part of the screen.
Interstitial
Use it for one clear offer with a deep link, shown at a natural pause. Keep frequency low.
Rewarded video
Use it for lapsed users in games and apps with rewards. Users opt in, so attention is high.
Playable
Use it to show lapsed users what is new. A short demo plays inside the ad before the tap.
Video
Use it for dormant and uninstalled users who need a reason to reinstall. Sound and motion carry the story.
Comparison
Compare formats by attention and intrusiveness.
| Format | Attention | Intrusiveness | Best lifecycle stage |
|---|---|---|---|
| Banner | Low | Low | Recently inactive |
| Native | Moderate | Low | Slipping |
| Interstitial | High | High | Lapsed |
| Rewarded video | Very high | User chooses | Lapsed |
| Playable | Very high | Moderate | Lapsed and dormant |
| Video | High | Moderate to high | Dormant and uninstalled |
Specs and viewability
Creative that passes checks and gets seen.
Creative specifications
Each format sets requirements for file type, aspect ratio, file weight, length and audio. We share the current list at onboarding and validate assets before launch.
Viewability
An impression counts as viewable when enough of the ad is on screen for long enough, under industry standards. Independent measurement SDKs verify this inside the app.
How it works
Live in three steps.
Map formats to stages
Choose formats for each lifecycle segment, from slipping to uninstalled.
Build from one template
Your feed and brand rules fill every format, and publishers decide which formats each app accepts.
Launch and compare
Compare formats on CVR and incremental lift, then scale the winners.
Get started