Mediation
Join your mediation platform as a bidder in the unified auction or waterfall.
For publishers
Higher eCPMs fromretargeting demand.
Add buyers who bid on users they already know, and lift fill across your in-app inventory. You keep control of floors, categories and advertisers.
Your audience
Valued higher by the brands that already know them.
Why it pays more
Why this demand pays more.
A retargeting buyer knows the user and the value of a return. That lets the buyer bid above the average for your placement.
- Higher eCPMs on the impressions that match a known user
- More fill as another bidder joins your auction
- Relevant ads from apps your audience already uses
How it plugs in
Connect through the stack you run today.
MobiRetarget bids over OpenRTB, so setup is short and needs no new SDK to start.
Exchanges
Reach us through the exchanges you already sell on, with no extra integration.
Direct OpenRTB
Connect directly for a shorter supply path and full visibility of requests.
Controls
Your inventory, your rules.
- Floors
- Set price floors by placement, format or geo. We do not bid below them.
- Categories
- Block advertiser categories that do not fit your audience or store policy.
- Advertiser blocks
- Block any advertiser by domain or app bundle.
Requirements
Supply path and privacy signals.
Buyers verify the supply path before they bid. Publish the standards below and pass the signals on every request.
app-ads.txt
Publish and maintain the file on your developer site.
sellers.json
Keep your seller entry accurate with each exchange.
Privacy signals
Pass TCF, GPP and ATT status. Child-directed inventory is never retargeted.
How to start
Live in three steps.
Share your supply
Tell us your apps, formats and mediation or exchange setup.
Test on a share of traffic
Compare fill and eCPM against your current demand.
Scale what earns
Open more placements and tune floors from your reports.
FAQ
What publishers ask.
Does this replace my current demand?
No. MobiRetarget is one more bidder in your auction and wins only when its bid is highest.
Do you need access to my users' data?
No. We use what any bidder receives in a bid request.
What happens without user consent?
We do not use the identifier, and the request is not eligible for retargeting.
Get started