Your MMP
Forward events you already send. No new code ships in your app.
Audiences
Build high-intentretargeting audiences.
Turn your first-party app events into live segments by lifecycle, behaviour and predicted LTV. Target them in minutes, with suppression applied before every bid.
Data sources
Connect your events your way.
All three routes build the same user profile.
Server to server
Send purchases, renewals and refunds straight from your backend.
SDK
Stream sessions and in-app actions for the freshest signal.
Segments
Segment by lifecycle, behaviour and value.
Lifecycle segments
Active, slipping, lapsed, dormant and uninstalled, with boundaries tuned to your app.
Behavioural triggers
Cart abandoned, level reached, trial expired or onboarding incomplete. Combine them with lifecycle stage and value tier.
Value tiers
Predicted LTV lets the bidder pay more for users worth more.
Suppression and exclusions
Never pay to reach the wrong user.
Active users and recent buyers are removed automatically. Add your own exclusions and uploaded lists, applied before any bid.
- Automatic suppression of active users and recent buyers
- Exclusions for staff, testers and open support cases
- Uploaded lists that apply on the next request
Privacy by design
Only the events a campaign needs.
You send events that define recency, value and behaviour, and nothing more. Profiles are kept for a limited time, used only for your campaigns and removed on opt-out. See privacy and identity.
How it works
From events to a live audience.
Connect events
Link your MMP, server or SDK.
Define segments
Combine filters, value tiers and exclusions.
Target the audience
Use it in any campaign as soon as it syncs.
FAQ
What teams ask about audiences.
Do we need to add your SDK?
No. Your MMP can forward events. The SDK is optional for the freshest signal.
Can we upload our own lists?
Yes, for suppression and exclusion. Lists are matched on advertising IDs under the same consent rules.
How fast do segments update?
Membership changes as events arrive, so a user who returns leaves the audience straight away.
Get started