Next level
Level 41, the frozen cavesThree lives left
Cross-promotion
Grow your portfoliowith cross-promotion.
Move loyal users from one title to the next. Launch new apps to an audience you already own, at a lower cost per install.
Launch
Launch new titles to an owned audience.
Your players already trust your studio, so a new title starts with a warmer audience than a cold install campaign. Segments come from your own events, such as players who finished a campaign or reached a premium tier.
- Pre-registration lists notified on launch day
- Playable and video creative from the new title
- Deep links to the welcome screen, with an install route
Targeting
Pick who will like the next app.
Genre played, features used and spend patterns point to the next title that fits. Signals stay within your own apps and are used only where consent allows.
- First-party data only with no outside interest data
- Consent checked across titles
- Child-directed apps excluded
Measurement
Protect the source app with portfolio-level lift.
Moving players can pull time from the title they came from. A portfolio holdout compares exposed and held-out users across every app, so you see net lift and not only new installs.
How it works
Launch in three steps.
Link your titles
Share events and consent across your apps through your MMP or server.
Build audiences by taste
Segment by genre, tier and engagement, and set frequency caps.
Launch with a portfolio holdout
Optimise on net lift across every title.
Questions
Common questions.
Do we need one account across all our apps?
No. A shared advertising ID with consent, a shared identifier or a server-side link between your accounts will each work.
Can we promote a partner's title?
Not by sharing audiences. Data stays within one company's first-party relationship.
Does it work on iOS?
For users who allowed tracking, yes. For others we rely on aggregate reporting. See retargeting after ATT.
Get started