Brand and press
Our name,used correctly.
Logo files, colours and a few rules for partners, publishers and journalists. Take what you need from this page.
Colour
Cold when they leave.Warm when they return.
Two colours carry meaning across everything we make. Blue marks a person who has gone quiet. Ember marks a person who is back.
Ember#FF4B2B
Cold blue#3FA9FF
Night#05080F
Paper white#E8EDF4
Slate#93A0B4
Usage
A short listof rules.
Please do
Keep it clear and unchanged.
- Leave clear space around the logo equal to the height of the dot
- Use the dark version on dark backgrounds and the light version on light ones
- Write the name as MobiRetarget, one word, capital M and capital R
- Link the logo to mobiretarget.com when it appears online
Please do not
Change what it says about us.
- Recolour, stretch or redraw the mark or the wordmark
- Place the logo where it suggests we endorse a product or a result we have not confirmed
- List us as a partner or customer before both sides have agreed in writing
- Combine it with another logo into a single lockup
The same rule applies to us. We show another company's name or logo on this website only after that company has agreed.
Press
Writing aboutretargeting.
We are glad to explain how mobile retargeting, incrementality testing and platform privacy rules work, on or off the record.
- Boilerplate
- MobiRetarget is a mobile retargeting marketplace. Advertisers use it to bring back people who have stopped using their apps, and publishers sell in-app advertising to that demand. Results are reported as incremental lift against a holdout group.
- Background reading
- Incrementality explained, choosing a retargeting window and retargeting after ATT.
- Contact
- Use the contact form and mention your publication and deadline.
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