Real-time bidder

Price every impressionby predicted return.

Win the in-app impressions that reach your lapsed users, and bid what each one is worth. The bidder scores every request in real time against your audiences and your ROAS or CPA targets.

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How it works

How a bid is decided.

  1. Read the request

    Each OpenRTB request is checked for consent signals, format and app. Unsuitable inventory is dropped.

  2. Match the user

    The advertising ID is looked up against your live audiences. Most requests match no one and are passed.

  3. Value the return

    The bidder predicts what bringing this user back is worth, then prices the impression against your target.

  4. Pace and serve

    The bid is checked against pacing and frequency caps. A win returns your creative and its deep link.

Value-based bidding

Bid more for the users worth more.

Set a ROAS or CPA target and the bidder prices each impression against it. Three signals move the bid.

  • Predicted LTV from spend history, tier and in-app behaviour
  • Recency since the last session, which changes the odds of a return
  • Frequency already served, since each exposure lowers the next one's value
Bid levels follow predicted value, and users at their cap are paused.

Pacing and capping

Control delivery across every supply source.

Frequency is counted per user in one place, so exchanges, mediation and direct supply cannot push exposure past your limit.

  • Frequency caps by hour, day, week and campaign
  • Budget pacing across the day and by segment
  • Suppression on conversion so buyers stop seeing ads
Spend follows an even pace, and one frequency count covers every exchange.

Supply path and brand suitability

Bid on clean supply you approve.

Supply path optimisation

Bids favour paths with fewer hops, a complete supply chain object and sellers verified in sellers.json.

App verification

Bundles are checked against the publisher's app-ads.txt, and unauthorised sellers are dropped.

Brand suitability

Allow lists, block lists and content categories apply before any bid is priced.

Questions

What teams ask about the bidder.

Which supply does the bidder buy from?

Major exchanges, mediation platforms and direct publishers over OpenRTB. Details are shared at onboarding.

Can we cap the bid price?

Yes. Set a bid cap per segment and the bidder never exceeds it.

How do we see where our ads ran?

Reports list the app bundle and supply path for every impression.

Get started

Ready to bring your users back?

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