Harbour HotelThis week
Bright mornings, cloud by eveningHigh 18°, low 10°
DCO with live data
Creatives are built per user from your feed, with current price and stock. Sold-out items drop out automatically.
Cart recovery
Recover abandonedcarts and bookings.
Show users the exact item or trip they left. One tap deep links them to checkout, so more intent turns into completed orders.
Intent
Reach users inside the high-intent window.
Intent fades fast, so the first ad goes out within hours and later ones follow at widening gaps. The window varies by category, from minutes for a meal to days for a holiday.
Deep link to checkout
The tap opens the cart or payment step, with dates and items already filled in.
Exclude completed purchases
Completion events from your MMP or server remove buyers, including those who finish on web.
Offers
Discount only when it earns its cost.
Send a plain reminder first and hold incentives for users who ignore it. Otherwise shoppers learn that abandoning a cart brings a coupon.
- Price in the ad matches the price in the app
- Holdout testing shows whether the offer added orders
- Frequency caps keep reminders few and well timed
How it works
Launch in three steps.
Send cart events
Pass add to cart, checkout started and purchase events with item IDs.
Connect your feed
Share price, image and stock, plus the deep link to checkout.
Optimise on incremental purchases
Compare orders against the holdout and tune windows and offers.
Questions
Common questions.
Can the ad show the specific item a user left?
Yes, when your feed carries the item and the user is recognised. The creative is assembled at request time.
Does it work for bookings and subscriptions?
Yes. Replace the product with the trip, table or plan, and the feed supplies the details.
How many reminders is too many?
It depends on the category, so caps are set per campaign with you. Fewer, better timed reminders are the safer start.
Get started