Category controls
Exclude app categories and content types that do not suit your brand.
Quality
Fraud protectionon every impression.
Keep your budget on real users in suitable apps. Every request is screened before the bid, and every delivered impression is checked after it.
Fraud types we filter
Five forms of mobile ad fraud, filtered at the source.
- Click injection
- Malicious code detects an install in progress and fires a click just before it completes, so the install is credited to the fraudster.
- Click flooding
- Large volumes of clicks with no person behind them are sent in the hope that one precedes a genuine install or session.
- Device farms
- Real devices operated in bulk by people or scripts produce installs and events that look human but carry no value.
- SDK spoofing
- Fake requests are built to mimic what a genuine app SDK sends, with no real device behind them.
- Bundle spoofing
- An app declares itself as a different, more valuable app in its bid requests, so you pay for placement you never receive.
Supply verification
Verify who is selling before you bid.
We use public IAB Tech Lab standards as a condition of buying. Paths that cannot be verified are removed from bidding.
- app-ads.txt shows who may sell a publisher's inventory
- sellers.json lists the sellers behind each exchange
- SupplyChain object shows every hop a request took
Brand suitability controls
Decide where your brand appears.
App allow and block lists
Name apps by bundle ID to include or remove them. App-level reporting shows where your ads ran.
Creative review
Creatives are checked against our policies and store rules before they run. Misleading or non-compliant ads are held back.
When invalid traffic is found
Flagged, blocked and handled under your agreement.
We block the source, flag affected results in reporting and handle the outcome under the terms we agree with you. Standards for advertisers, publishers and creative are on Policies.
Can fraud be removed completely?
No system can promise that. Layered checks and holdout comparison make it costly and visible.
Can we use our own verification tools?
We confirm during onboarding whether your tools can run alongside our delivery.
Can we see which apps our ads ran in?
Yes. Reporting runs down to the app bundle, and you can block any app from there.
Get started