Past value
Weight bids by purchases, subscription time or hours played, so spend follows predicted LTV.
Win-back
Win back churnedusers with reinstall campaigns.
Reach users who removed your app and send them back to the place they left. Deferred deep links restore their progress on the first launch.
Reach
Know who can be reached after an uninstall.
Phones do not report removals, so uninstalls are inferred, usually through your MMP. A user can be targeted only with a valid advertising ID and the consent required where they live.
- iOS: the IDFA exists only if the user allowed tracking
- Android: the advertising ID must be available and not reset
- Everyone else sees contextual ads, never user-level targeting
Restore
Restore progress with deferred deep links.
The link holds its destination through the store and the install. The first launch opens the saved screen, so the ad can promise that playlists, levels or carts are waiting.
Value
Win back the users worth winning back.
Offers
Lead with the reason to return and reserve incentives for groups that do not respond. The holdout shows what the offer added.
Frequency and cool-off
Apply tighter caps than for any other stage and wait out a cool-off period after the uninstall.
How it works
Launch in three steps.
Connect uninstall events
Pass uninstall and consent signals through your MMP.
Set up the restore flow
Test deferred deep links and sign-in on iOS and Android.
Launch and measure
Bid by past value and report reinstalls that lead to a real session.
Questions
Common questions.
Can you tell exactly when a user uninstalled?
No. The date is an estimate from your MMP's uninstall tracking and can arrive late.
Does a deferred deep link work on iOS and Android?
Yes, through your MMP or your own link service. We set it up with your team during onboarding.
Should we discount for everyone who left?
Rarely. Test a plain reminder first and use the holdout to see which groups need an incentive.
Get started