Use cases

Retargeting campaignsfor every lifecycle stage.

Re-engage, win back, recover and cross-promote from one platform. Each campaign type gets its own audience, creative and KPI.

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Use cases

One user, four ways back.

Four use cases

Match the campaign to the lifecycle stage.

Each use case starts from a different signal and optimises a different KPI.

Re-engagement

Bring inactive users back into a session before they churn. Optimise to sessions and retention.

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Win-back

Reinstall campaigns for users who removed your app. Deferred deep links restore their place.

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Cart recovery

Recover abandoned carts, bookings and sign-ups with dynamic ads. Optimise to CPA and ROAS.

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Cross-promotion

Grow your portfolio by moving loyal users to your next title. Measure lift across every app.

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Where to start

Begin where intent is highest.

Cart recovery and re-engagement reach users who are still easy to find, so they return results fastest. Add win-back and cross-promotion once your deep links and consent flows are tested.

  • Cart recovery for apps with a basket, booking or sign-up flow
  • Re-engagement for the wider install base
  • Win-back and cross-promotion as the programme matures

By vertical

Strategies tuned to your category.

Shopping, gaming, fintech, food delivery, travel, streaming and fitness each define lapsed differently. See the key event, message and KPI for each.

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How it works

Launch in three steps.

  1. Choose a use case

    Pick the lifecycle stage with the clearest gap in your funnel.

  2. Connect events and creative

    Send in-app events through your MMP and share a product feed or templates.

  3. Launch with a holdout

    Set a KPI target and budget, then measure incremental results from day one.

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Ready to bring your users back?

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